theScore, a digital media company focused on creating engaging mobile-first sports experiences, has an incredibly loyal, and active, social media following.
They wanted to create captivating digital experiences, capitalizing on their extensive content archives, that would drive their millions of social followers to their owned and operated properties, namely their website and flagship mobile app.
Infront X’s suite of engagement tools, Engage, proved to be the perfect solution.
Leveraging Engage’s two products, Vote and Poll, theScore was able to quickly launch campaigns that delivered on their core business objectives - drive people from social to their owned media properties, collect audience data, and use their content to create impactful experiences.
Having launched a handful of very successful campaigns in a short period of time, theScore plans to launch additional campaigns while looking towards increasing monetization opportunities by commercializing these assets.