PGA TOUR TOURCast

Award-winning digital experience lets fans track every golfer and every shot during PGA Tour events.
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Challenge

The PGA Tour turned to Infront X to build TOURCast, an interactive golf shot tracker and video highlights platform that lets fans track players in real-time as they move around the golf course.

Solution

Partners in Product Design.

After an intensive workshop to capture initial requirements and features, we worked through an intensive, collaborative Product Design process with members of the PGA Tour’s team.

Data Analysis and Implementation.

In parallel, the PGA Tour team built out 27 separate APIs to supply tournament data and stats. We developed middleware incorporating these APIs that are then utilized to power the live scoring and replay experiences.

3rd-Party Integration.

We identified and incorporated powerful 3rd party technologies, including radar shot technology from Trackman, the PGA Tour Golf Technologies SHOTLink data, and 3D renderings created by Animated Research Ltd.

A Live, 3D On-Course Experience.

TOURCast enhances the fan experience by being the first - and only - platform that lets fans see the trajectory of every player’s tee shot. Additionally, fans can view valuable player and course statistics; these update in real-time as players complete their holes and remain as a snapshot of player performance during that point in time. The platform enables fans to manipulate camera positioning in the 3D model to watch the course from their preferred angle.

A Live, 3D On-Course Experience.

TOURCast enhances the fan experience by being the first - and only - platform that lets fans see the trajectory of every player’s tee shot. Additionally, fans can view valuable player and course statistics; these update in real-time as players complete their holes and remain as a snapshot of player performance during that point in time. The platform enables fans to manipulate camera positioning in the 3D model to watch the course from their preferred angle.

A Comprehensive OTT Experience.

Not only can fans experience TOURCast live, they can also follow along with TOURCast even after tournaments are complete. Fans can automatically replay a player’s entire tournament from start to finish.

Outcome

For the first time, fans have on-course views of PGA TOUR tournaments delivered through a digital-first experience, giving them the ultimate freedom to follow every shot of any player they want.

Traffic Boost.

TOURCast has quickly become the second-most used feature on PGATOUR.COM and PGA TOUR mobile apps, second only to the live leaderboard.

Recognition.

Since launch, TOURCast has received a handful of awards including Leaders in Innovation, Interactive Media Awards (with best-in-class distinction) and came in second place at SportsPro’s 2020 OTT Awards.

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