Activision Blizzard

Leagues of their Own: Replatforming the hub and team ecosystem for the Esports giant.
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Challenge

With the global growth in popularity of Esports, Activision Blizzard was one of the first publishers to create a digital ecosystem for their pro-level leagues, including team sites where news and player profiles were shared and much of the fan interaction took place. Activision Blizzard needed a more powerful, yet streamlined, platform to handle the fan interaction and improve the publishing experience for their editors.

Activision Blizzard looked to Infront X to build a modern, robust CMS platform while maintaining the company’s legacy data housed in the current system.

Solution

New Digital Foundation.

We integrated Activision Blizzard’s existing enterprise CMS into Corebine, incorporating other integral web technologies, to develop their new modern, efficient site infrastructure.

Rapid Upgrade of Existing Sites.

We upgraded the Call of Duty league website and 12 Call of Duty league team sites in less than four months. Within eight months, the Overwatch league website and 20 Overwatch league team sites were moved to the new platform as well.

International Guideline Compliance.

Given the audience size of Esports fans and gamers in China, we ensured the Activision Blizzard sites met China’s strict guidelines for content and security. For the first time ever, we successfully launched four of the team sites behind the Chinese government’s firewall.

Outcome

Improved workflow. Quicker updates. Happy editors.

Since launch, the publishing experience and workflow for the Overwatch and Call of Duty sites improved dramatically.

We also improved efficiencies of scale by creating a platform that enhances the reusability of crucial user interface (UI) components like match cards and hero banners, allowing all sites in the platform to be updated quicker.

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